In the first week of a nationwide CDC ad campaign which depicts graphic images of diseased smokers, more than twice as many people called 1-800-Quit-NOW, then in the week prior to the campaign. The toll- free number received over 33,000 calls, making this the highest call volume ever seen in the seven-year history of the federally sponsored 1-800-QUIT-NOW program. Meanwhile, clicks to the http://www.smokefree.gov/ website went from 20,000 to 66,000, creating the largest jump in traffic ever seen for the website. Although it’s too soon to tell how successful the campaign will be in persuading smokers to quit, the early results are delighting health officials at the CDC. As stated by CDC Director, Dr. Thomas Frieden, “This means tens of thousands of people are seeing the ads and thinking of quitting and trying to quit.”
In Wisconsin, citizens can click on this link for the WI Tobacco Quit Line website http://www.ctri.wisc.edu/quitline.html. Once they have entered the site, they can “click now” to call and speak with a Quit Coach. The website also points to materials, services and information to support them in the quitting process.
Post written by guest blogger Kim Hageman, author of survivingoshkosh.com
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