- Find out it the purse packs are available in your community and document the point of sale marketing (likely to start late this year and early next year) by taking pictures and/or noting where and when the marketing is taking place. It is powerful to show how pervasive the marketing is when educating the public and policy makers.
- Use your documentation when you do outreach in your community or state to the public, media and policy makers. You can also use it to recruit new partners, particularly groups that work with women and girls, to tobacco control.
- Actively support measures that are proven to reduce youth smoking rates, such as increased excise taxes. The more cigarettes cost, the less likely young people are to use them.
- Actively support passage of legislation to give FDA the authority to regulate tobacco. At a minimum, this would eliminate the use of the "light" descriptor, reduce any point-of-sale marketing to black and white, and cover 30% of the pack with a large warning label, marring the sleek look designed to lure young women.
Campaign for Tobacco-Free Kids would love to see your documentation of the marketing – it will help us make the case in Washington that the tobacco industry must be reined in. Please send your documentation to Victoria Almquist at email@example.com.