Mission Statement

The mission of re:TH!NK, the Lakeshore Tobacco Prevention Network, is to improve the health of our residents by reducing tobacco use and exposure through prevention strategies which include community outreach and involvement to move policy forward collaboratively, across our multi-jurisdictional area.

Wednesday, December 22, 2010

Dissolvables Will be Moving to New Test Markets

Shortly after R.J. Reynolds decides to end test marketing of Camel Orbs, Sticks, and Strips in three US cities, the tobacco company decides to continue test marketing in other yet-to-be-released areas.

Company executives said that the products have positive feedback from consumers and the will be looking for additional feedback before making a final decision.

I'm thinking they should take the advice from the Campaign for Tobacco-Free Kids and decide to permantly pull the products, but how else will RJR find replacement tobacco-users for those that die from using their products!?


Tuesday, December 21, 2010

R.J. Reynolds Pulls Back on the Dissolvables

Due in part to outrage from public officials, RJ Reynolds is removing its dissolvable product line from its current test markets (Columbus, OH/Indianapolis/Portland). Customers were sent a letter from RJ Reynolds explaining the action, but then given a coupon to try another smokeless product at a discounted price.
Products include, Camel sticks, strips and orbs which drew controversy due to packaging and flavors used. RJ Reynolds stated these products needed "further refinement" however did not state when or if the products would be re issued.
Removing the products can be seen as positive step by prevention advocates.
Full article can be read here: