Electric cigarette explodes in man's mouth

A gentlemen from Pensacola, FL was using an electronic cigarette, when it exploded in his mouth. The man, use name has not been released, suffered severe burning to his face and loss some of his front teeth.

North Bay Fire Department Division Chief Joseph Parker says it appears the cigarette's battery exploded while the manwas smoking. Parker described it as a bottle rocket going off in the man's mouth. The victim also lost part of his tongue.

Parker added that the man was using the e-cigarette to assist him in quitting smoking. The consumer is being treated in Mobile, Alabama in a burn unit.

There was no mention of what maker or model the electronic cigarette was. The story had no comment from the tobacco industry.