We all know that the new year brings about change for many. Whether its dieting, excersize, or lifestyle changes. Trying to quit smoking is the number one resolution people attempt, one month into the new year we hope they are still successful.
2011 was no different, except for the tobacco industry. Always looking for new ad compaign, this year they went after those trying to quit. RJ Reynolds launched a national campaign, known as "2011 smoke-free resolution". The ad, which ran in Entertainment Weekly, People, Sports Illistrated, Time, and US Weekly, stated that Reynolds supports those who have decided to quit tobacco use, "But if you are looking for smoke-free, spit-free, drama-free tobacco pleasure, Camel snus is your answer". The ads are part of Reynolds "take the pleasure switch challenge" which promotes a new Camel snus website. When asked about the "drama-free" reference, Reynolds stated it was in reference to businesses, or other social outlets that have made smoking socially unacceptable.
The full article can be read by clicking the link below.
http://www2.journalnow.com/business/2010/dec/28/reynolds-takes-aim-smokers-trying-quit-ar-650731/
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