Due in part to outrage from public officials, RJ Reynolds is removing its dissolvable product line from its current test markets (Columbus, OH/Indianapolis/Portland). Customers were sent a letter from RJ Reynolds explaining the action, but then given a coupon to try another smokeless product at a discounted price.
Products include, Camel sticks, strips and orbs which drew controversy due to packaging and flavors used. RJ Reynolds stated these products needed "further refinement" however did not state when or if the products would be re issued.
Removing the products can be seen as positive step by prevention advocates.
Full article can be read here:
http://www.prnewswire.com/news-releases/rj-reynolds-pulls-dissolvable-smokeless-products-from-test-markets-company-must-stop-pushing-tobacco-products-that-entice-kids-112197479.html
Products include, Camel sticks, strips and orbs which drew controversy due to packaging and flavors used. RJ Reynolds stated these products needed "further refinement" however did not state when or if the products would be re issued.
Removing the products can be seen as positive step by prevention advocates.
Full article can be read here:
http://www.prnewswire.com/news-releases/rj-reynolds-pulls-dissolvable-smokeless-products-from-test-markets-company-must-stop-pushing-tobacco-products-that-entice-kids-112197479.html
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