Mission Statement

The mission of re:TH!NK, the Lakeshore Tobacco Prevention Network, is to improve the health of our residents by reducing tobacco use and exposure through prevention strategies which include community outreach and involvement to move policy forward collaboratively, across our multi-jurisdictional area.

Friday, May 15, 2009

Wisconsin will go SMOKE-FREE

Congratulations are in order! Wisconsin is another huge step closer to being the 27th smoke-free state in the nation (North Carolina will be 26th). Both the Senate (25-8) and Assembly (61-38) passed identical smoke free laws on Wednesday (SB 253 & AB 181).which now goes to Governor Doyle. The governor announced that it will be signed into law on Monday, May 18. To accompany this action, the governor will be holding “signing events” in 3 cities on Monday. Contact Emily by 3pm on Friday, May 15 if you'd like to attend the event in Green Bay.

This victory is a direct result of the countless efforts made by all of us in tobacco control. Smoke-free efforts first began in 1991 with the ASSIST Project, continued throughout the many years, and culminated with the targeted focus on a statewide smoke-free air policy in 2008 and 2009. While the legislation that was passed isn't perfect, it will protect the health of nearly all Wisconsin workers and patrons, and stands as a remarkable public health achievement for our state.

Our fight is not over. There is still an incredible amount of work to be done to reduce the suffering caused by the tobacco industry. However, with the continued commitment of all tobacco control partners, I am confident that Wisconsin's tobacco prevention and control movement is more than ready to meet the challenges that lie ahead.

Please take some time to celebrate our remarkable accomplishment and congratulate your colleagues for their efforts. Thank you for all of your hard work! Its a GREAT time to be a resident of Wisconsin and will be even better in July 2010!!

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